Rain prompts Thomas Cook bookings surge
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| Thomas Cook has reported a rise in bookings after those in travel jobs at the firm were kept busy by people wanting to escape the wash-out summer. The tour operator said the recent heavy rain led to a surge in bookings in recent weeks as Britons looked for some solace in the sun. More than four-fifths (88%) of the firm's summer programme has now been sold in what is positive news for the UK travel industry . "The recent poor weather across many of our markets has boosted recent sales after a relatively subdued market in April and May," a statement said. 'Overall UK bookings remain stable. Mainstream bookings have shown a significant improvement in recent weeks and there is now 33% less left to sell, whilst pricing over the last four weeks is up 8%, demonstrating that yield measures introduced as part of the turnaround plan are starting to take effect." Thomas Cook's new chief executive Harriet Green also announced plans to unveil her vision for the business in the new year. She said: "My initial focus is to review our businesses, quickly establish priorities and develop a clear plan to reinvigorate Thomas Cook, which I expect to be able to present to you next spring. "The group has been through a difficult period, but much has been achieved which has strengthened the balance sheet and improved liquidity. The strength of the Group's brands and the quality of its businesses and people provides a foundation from which to bring the business back to full strength." Copyright Press Association 2012 |
