Coastal tourism centre to create jobs
|Bournemouth is to be home to Europe's first National Coastal Tourism Academy in a move which offers a boost for travel recruitment in the South West.
The programme will initially create 165 new tourism and travel jobs in Bournemouth over the coming three years as it bids to boost the economies of seaside towns through job creation.
The project is being funded by £2 million from the Government's Coastal Communities Fund and will be run by Bournemouth University, Bournemouth Borough Council and tourism firms in the area.
Officials say the academy will aim to promote a gold standard of customer service among those working in tourism and travel jobs through the pooling of knowledge and experience.
Dr Keith Wilkes, dean of the school of tourism at Bournemouth University, said: "Not only is this initiative likely to be of considerable benefit to local and national coastal destinations, but with its commitment to high quality training and personal development, alongside platforms of research that are at present woefully inadequate for the needs of coastal tourism, it is eventually also likely to be of considerable appeal to international destinations."
Copyright Press Association 2012