Flight Centre has announced plans to boost its flagship stores in cities across the UK, according to official reports.
The firm, which operates 91 shops around Britain, has also confirmed it is to roll out its Cruise About brand in this country after a successful launch in South Africa.
It is thought the move will offer yet another boost to those hunting travel jobs in British cities.
Company officials praised their "enormously successful" flagship stores, which include those in London's Oxford Street and Deansgate in Manchester, and hope to open more with Cruise About forming part of the operation.
Flight Centre managing director Chris Galanty said: "Globally we sell a lot of cruise, but in the UK it's not a market we've been in. Our customers want to buy a cruise from us. Within the next 12 months we will have a strong cruise offering.
"We would introduce [Cruise About] to the UK by having an implant in flagship stores rather than having standalone shops."
Copyright Press Association 2012