Online is a significant growth area within the Travel, Leisure & Hospitality Sector and a large percentage of business is now done through eCommerce. The eCommerce team is responsible for website content, usability, SEO and PPC.
Content Managers look after the look and feel of a website and responds to customer comments to optimise usability and customer loyalty. They also conduct extensive competitor analysis to ensure the commercial competitiveness of their website
An Ecommerce Manager/Director looks after both the technical background of a website as well as it’s functionality and position in online searches. They are responsible for managing a team of analysts, programmers and marketers to ensure an excellent placement within searches through SEO and PPC